JUUL Labs recently agreed to pay $438.5 million to states to settle a two-year investigation into sales and marketing practices targeting kids and teens.
According to the Wisconsin Department of Justice, “JUUL relentlessly marketed to underage users, [sold] a technology-focused, sleek design that could be easily concealed, and sold its product in flavors known to be attractive to underage users. JUUL also manipulated the chemical composition of its product to make the vapor less harsh on the throats of young and inexperienced users. To preserve its young customer base, JUUL relied on age verification techniques that it knew were ineffective.”
While JUUL products currently remain legal, the company faces potential future action from the FDA.