In court filings last month, the Food and Drug Administration announced it was delaying implementation of a new rule governing e-cigarettes and other tobacco products. The rule, issued in 2016, extended the FDA’s authority to regulate e-cigarettes and cigars for the first time, as well as other tobacco products such as hookah and pipe tobacco. The rule was published shortly before the release of the 2016 Surgeon General’s Report raising public health concerns about e-cigarette use among US youth and young adults. A recent survey shows the public overwhelmingly supports this type of FDA regulation. E-cigarettes are now the most commonly used tobacco product among youth in the US and in Wisconsin, where use among high school students rose from 8.1% in 2015 to 13.3% in 2016. The FDA’s delay in enforcement “comes as the vaping and tobacco industries are launching a concerted effort to roll back the Food and Drug Administration regulation through both legislation and litigation,” according to the Washington Post. Tobwis.org offers a free e-cigarette toolkit for advocates, schools, and health care providers. For strategies and action steps in the WI CCC Plan:Priority 1: Decreasing tobacco use and exposure