Action Plan

Raising Awareness: Alcohol & Cancer


Alcohol use increases the risk for at least seven types of cancer and contributes to 3.5% of all cancer deaths in the US. Wisconsin has the 3rd highest rate of heavy drinking and binge drinking in the nation. Yet a recent study shows only 30% of people know that alcohol can cause cancer. The goal of this Action Plan is to raise awareness across Wisconsin about the connection between alcohol use and cancer risk.

The bottom line: Drink less to lower your risk for cancer.


  • Gather and examine background data.
  • Develop alcohol and cancer toolkit, tailored for specific audiences across WI.
  • Develop alcohol-related fundraising best practices/guidelines.
  • Pursue provider-specific education opportunities.
  • Pursue decision maker-specific education opportunities.
  • Work with schools to integrate cancer prevention into substance use curriculum.
  • Collaborate with other groups working on alcohol issues.

Download the full Action Plan to see details, dates, and success measures.


Alcohol & Cancer FAQ — This FAQ answers 10 common questions about the alcohol-cancer connection, such as “How much do I need to drink to raise my cancer risk?” and “Does the type of alcohol I drink matter?” An helpful resource to prompt important conversations with patients, clients, and community members.

Alcohol & Cancer Infographic — This infographic quickly conveys complex information, and introduces audiences to the basic facts about alcohol and cancer in Wisconsin. Perfect for sharing online, or print it and post in your office, school, or exam room.

Alcohol & Cancer Slide Bank — Use this bank of Powerpoint slides to raise awareness about the alcohol-cancer connection in your community and when presenting to key stakeholders. These slides and their accompanying talking points can be downloaded and tailored to fit your needs.

Wisconsin Alcohol Policy Project — Learn more about the impact of excessive alcohol consumption, the evidence-based policies that can improve the alcohol environment in your community, and the resources available to help you educate others.



How can we take a targeted approach to cancer control in Wisconsin? The Action Plans from the WI Cancer Council give our members the tools they need to better address areas of greatest need. Learn more about this Action Plan and how you can get involved.


  • Background Data: Shared with WI Cancer Council Steering Committee on Nov. 8, 2017.
  • Webinar slides: Draft Action Plan presented to Council membership on Jan. 24, 2018.
  • Priority 3 Infographic: How many members were working on this issue and where they were located, as of May 30, 2017.


Contact Amy Johnson, Policy Coordinator: 608.262.7285 | [email protected]