Member spotlight (skinny)

Highlighting Our Members

WCC is fortunate to have so many inspiring, hard-working member organizations. In this monthly series, we are proud to shine a spotlight on the important work folks are doing in cancer control and prevention across the state.

If you're interested in being featured, reach out to [email protected]!

This Month's Member Spotlight

ABCD: After Breast Cancer Diagnosis 

ABCD: After Breast Cancer Diagnosis provides free, personalized emotional support and information to anyone impacted by breast cancer. As a complement to medical care, they match people with a trained volunteer Mentor who has a similar lived experience, providing compassionate support based on diagnosis, treatment, age, and lifestyle. Through one-to-one support, Mentors listen, encourage, and offer the understanding that can come from someone who has been there. As they often say: “Connection is our superpower.”
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ABCD’s goal is to ensure that no one faces breast cancer alone. A breast cancer diagnosis can bring fear, uncertainty, isolation, and challenges that extend well beyond medical treatment. ABCD helps people feel seen, understood, and supported through meaningful human connection. As one participant shared, "When my Mentor and I connected, I really felt like my mental health was being taken care of. Having someone who understands where the fear and emotions are coming from following a diagnosis, it’s huge." ABCD wants everyone impacted by breast cancer to have access to that kind of connection.

ABCD was founded in 1999 by Emmy Award-winning journalist Melodie Wilson Oldenburg. After announcing her breast cancer diagnosis on live TV, the response she received revealed both the power of connection and the urgent need for peer-to-peer emotional support. Inspired by that experience, she founded ABCD with a clear vision: no one should face breast cancer alone. What began with 23 Mentors in Wisconsin is now a community of 350+ Mentors across the United States and beyond. Melodie passed away from metastatic breast cancer in 2009, but her legacy lives on through the support ABCD provides every day.

ABCD wants more people to know that emotional support is a critical part of breast cancer care, and it’s always available for free through ABCD. In addition, their support isn’t limited to people newly diagnosed or in active treatment. It’s available at every stage- for survivors who have completed treatment, people living with metastatic breast cancer, people at high risk of developing breast cancer, and caregivers, family members, and friends of breast cancer patients. Wherever someone is in their experience, they deserve to feel understood, supported, and less alone.

While ABCD was founded and remains based in Milwaukee, their reach extends far beyond Wisconsin. Because their services are virtual, they can connect people with Mentors regardless of where they live. Many healthcare and cancer support organizations also refer people to ABCD, helping connect their patients and communities with emotional support. Since 1999, ABCD has supported more than 113,000 people impacted by breast cancer.

Demand for ABCD’s free services continues to grow. In 2025, they achieved a record-breaking year for matches, people served, and trained Mentors, growing their Mentor community 300+ for the first time. And 2026 is already on pace to surpass that. Looking ahead, their focus is on continuing to build greater awareness of their free services, strengthen partnerships, and grow their diverse Mentor community. Ultimately, they want more people to know that ABCD's personalized, one-to-one emotional support is available whenever they need it.

 

Member Spotlight Archive