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Research Into Action: Analysis of Most Liked Vaping Instagram Posts for Youth Appealing Content

August 26, 2021 @ 1:00 pm - 2:00 pm

CADCA along with its Geographic Health Equity Alliance is proud to present this installment of its Research Into Action webinar series on Thursday, August 26, 2021 at 2 pm EST featuring Dr. Jordan Alpert discussing his recent article, “Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using the Content Appealing to Youth (CAY) Index”, which was published in Substance Use & Misuse in 2021. Dr. Alpert will discuss his and his colleagues’ article’s findings regarding the characteristics of popular social media posts related to ENDS on Instagram. The article found that nearly all of the images were color photographs and 84% featured an ENDS device as the focal point. In addition, commonly used promotional tactics, such as humor, presence of vapor puffs, and flavors were rarely utilized. Dr. Alpert will discuss the implications their findings have for coalitions addressing media literacy skills to educate young adults about ENDS content viewed on social media.

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August 26, 2021
1:00 pm - 2:00 pm


Geographic Health Equity Alliance


Webinar/Web Conference
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