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First Breath Program Update

October 5, 2022 @ 10:00 am - 11:00 am

Please join us on Wednesday, October 5, 2022, at 10:00AM CT to learn more about the First Breath program focus expansion!


Since 2001, First Breath has helped over 24,000 pregnant and postpartum individuals become and stay tobacco-free. First Breath takes a unique approach, partnering with over 280 organizations throughout the state to identify pregnant, postpartum, and caregiving people who use tobacco.  Organizations refer individuals to First Breath, where a team of highly trained Health Educators provides strength-based, trauma-informed quit coaching. Through this approach, First Breath has been successful at reducing perinatal tobacco use, however, there has been a long-seen need to address other substances beyond tobacco.  About half of First Breath participants use other substances and rates of prenatal substance use in Wisconsin remain stubbornly high. After several years of intense development and testing, First Breath is thrilled to announce that they have officially expanded the focus from just tobacco to all perinatal substance use.


Please share and invite your community partners who would be interested to learn about the First Breath updates.


To join the webinar on Wednesday, October 5th at 10:00 AM CT, please use this Zoom link:


October 5, 2022
10:00 am - 11:00 am


Wisconsin Women’s Health Foundation


Webinar/Web Conference
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